ABOUT US

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WE TRANSFORM PEOPLE FROM THE INSIDE OUT



01

BRAND STORY

"Everyone has radiance. We’re here to help you reveal it, so your brand doesn’t just exist—it shines, commands respect, and drives success."

At the height of our corporate careers—Big 4 firms, Royal Chartered Bodies, surrounded by the brightest minds—we noticed a striking pattern. Brilliant professionals with immense skills were overlooked, not for lack of ability, but because their presence failed to reflect their true value. Their brilliance stayed hidden.

That became our Mission. Success isn’t only about what you achieve on paper—it’s how you show up, communicate, and inspire trust. We combined our corporate expertise and passion for human potential to create RADIANCE: a transformative program designed to unlock authentic power brands.

Our approach is holistic. We start from within—mindset, confidence, and communication—then amplify that strength outward through presence and image. By fusing positive psychology with brand strategy, we ensure your professional identity feels genuine, not performed.

RADIANCE equips you with a deeply personalized system for growth—aligning your inner brilliance with your outer presence.

02

MISSION

At APlus, our mission is simple — build CONFIDENCE, IMPACT others, and INFLUENCE your surroundings!



We believe real transformation starts from within and radiates outward through your personal brand and image, creating a ripple effect of positive change.

1 CONFIDENCE

Transform from the inside out.

We start by helping you discover your authentic self through self-discovery and positive psychology, then align your personal brand and image to reflect that inner strength.







2 IMPACT

Stand out and create change.

With a powerful presence — both in mindset and in appearance — you connect with others authentically, making a measurable difference in your career, community, and network.







3 INFLUENCE

Inspire and lead with presence.

Your inner clarity and outer image work together to attract opportunities and inspire others. This influence sparks more transformations, continuing the cycle.









03

OUR UNFAIR ADVANTAGE

We don’t just train — we transform. Here’s why our approach stands apart:

1 HOLISTIC INSIDE-OUT

Most training focuses on either mindset or appearance. We bring both together — building your inner confidence and aligning it with an outer image that speaks volumes.

2 Clear & Proven RADIANCE Framework

Our signature RADIANCE framework makes your transformation journey simple, structured, and memorable — so results stick for life.

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3 Seasoned Experts Who Care

Our trainers aren’t just certified professionals; they’re mentors with years of experience who are deeply invested in your growth.

4 Business-Driven Personal Branding

We connect your personal brand to your career and business goals, ensuring every change moves you closer to strategic success.

04

Meet Our Founders

Passionate individuals with diverse background.

APlus Business Training Solution Karen Phang

Karen Phang

Co-Founder | Positive Psychology & AI | Certified Coach & NLP Practitioner

"The classroom has always felt like a second home to me."

With years of experience guiding professionals from executives to auditors, I’ve always been passionate about moving beyond traditional teaching. From designing engaging business simulations to leading conversations on DEI, my focus has been on creating learning that truly transforms. Today, I bring together positive psychology and AI to help individuals find fulfillment, resilience, and lasting well-being—empowering growth in both career and life.

APlus Business Training Solution Ginny Lim

Ginny Lim

Co-Founder | Brand Image Strategist | Chartered Accountant

“Creating a presence that not only attracts clients but also inspires teams and drives lasting, sustainable success”

I bring over 20 years of experience in international education and the professional accounting industry, where I learned that true growth goes beyond numbers—it’s about people and values. Through A Plus Business Training Solutions, I help individuals and organizations align their inner strengths with their outer presence, building brands that are authentic, trusted, and remembered.

Recognized and trusted by prominent organizations and universities across the UK, Ukraine, Malaysia, Ireland, India, and many other countries.

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Start the RADIANCE Experience ON US

  • Get a taste of our inside-out transformation approach.

  • Experience practical, high-impact strategies you can apply instantly.

  • See firsthand how our methods drive tangible results.